The Gastrosexual Movement

What is a Gastrosexual ?

The term Gastrosexual is a word coined by a British company called PurAsia, who actually did research and published a study in 2008 summarizing the emergence of men cooking. In looking into this a little more I found three definitions from urban dictionary:

1- A term used to describe men who cook, taking the household chore part away from it, and turning it more into a hobby, used to impress friends and prospective partners. More and more, women are finding a partner’s ability to cook as important as other attractive features (looks, personality, status, income, etc.)

2- Men who use their culinary skills to impress their friends and potential love interests.

3- A man who sees cooking as a hobby and not just a chore. Deeply passionate about analysis and innovation and creativity in cuisine.